Joyniece Kirkland

Director of Communications

Joyniece Kirkland graduated from Indiana University Bloomington School of Public and Environmental Affairs (SPEA) with a Bachelor of Science focused in nonprofit Arts Management, a concentration in Anthropology/Museum Studies, and a minor in Art History. During her time at Indiana University, Joyniece was extremely active in campus life participating in extracurricular activities related to student affairs, social justice, diversity and inclusion, including serving as the Vice President of the School of Public and Environmental Affairs Undergraduate Student Association. Working for Residential Programs and Services as a CommUNITY Educator and being one of the few SPEA students admitted on the Kelley School of Business’ Kelley Student Diversity Council, Joyniece gained the necessary training to lead conversations surrounding issues of diversity and social justice. And in her senior year, she went on to pledge in the Gamma class of Mu Beta Lamba, the nation’s first minority business fraternity.

Through college internships and developmental programs such as Management Leadership for Tomorrow, she developed an interest in marketing. After college, she landed an internship at a public relations agency in Chicago. There Joyniece worked with international and domestic clients in tech, cybersecurity, and wood production. She also managed to gain a digital placement for a prominent tech client where the co-founder of Apple, Steve Wozniak, left a comment. 

This experience ultimately helped focus Joyniece and her passion for writing while also giving her insight that would later help her pivot to brand marketing. Around that same time, Joyniece began blogging. As an advocate for body positivity and upward mobility, she created a blog dedicated to the “young, fat and ambitious”— encouraging young women like herself navigating the transition from college to corporate America called A Fat Girl’s Guide to Business. 

Joyniece went on to work for a large retailer on the Brand Creative team as a Copywriter. Her work spanned across channels, including corporate communications focusing on social responsibility initiatives, direct mail, digital marketing including personalization, catalogs, and in-store marketing. Her work has appeared in publications such as Food Network Magazine and the Milwaukee Journal Sentinel as well as Kohl’s department stores across the country. 

Having honed her skills as a digital marketer, Joyniece left to return to her agency roots working briefly full time and then freelance with clients such as GE Healthcare and Wisconsin WIC to produce digitally focused content. She then temporarily returned to Kohl’s to work on a special project on the Media team, helping draw traffic to Kohls.com by creating blog-like content that utilized Search Engine Marketing (SEM) tactics and Search Engine Optimization (SEO). 

In addition to her new role as Director of Communications at New Baptist Covenant, Joyniece works on the Customer Experience team of a marketing tech firm. She helps connect a diverse portfolio of Consumer Packaged Goods (CPG) brands such as Procter & Gamble, S.C. Johnson, Nestlé, Starbucks, and so many more with customers eager to discover new products.

In her spare time, Joyniece volunteers with American Baptist Women’s Ministries as a marketing consultant and serves as a Mentor through the Mentor Collective for IU’s O’Neill School (formerly SPEA). Joyniece continues to advocate against sizeism, fatphobia, and promote body positivity, as a writer, influencer, and plus-size model. You may have seen some of her work featured in independent publications like Pink Things Magazine or by brands like Dia & Co., Kiyonna, and The Curvy Con.

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